Everyone is competing with any number of other hospitals, groups, physicians and communities, appropriate aggressiveness and consistent methodically in every phase and activity of this process will increase results. It’s imperative to do all that is possible in every situation.The following is a list that includes some, if not most of the things you should always do:Respond to leads immediately with both a phone call and a personalized letter, accompanied by a good package of information. If you do not have an attractive information folder, you need to invest in one and not just toss material into a brown envelope, etc.